Concepts | Design | Motion | Storyboards
Arizona Adventure
Working with the Arizona Lottery, we were tasked with creating a campaign that would increase player engagements, revenue and sign-ups for the Players Club app. The strategy was to create a unique set of scratcher tickets themed around the various national parks in Arizona. The target audience would also be lead to a microsite that would provide self-guided adventure experiences and other promotions.
Creative Director - Jessica Rahimzadeh
Copywriter - Ricky Depugh
Designer - Brandon Saldivar