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Arizona Lottery Arizona Adventure

Nomad is an augmented reality wayfinding experience. Overall AR continues to be implemented into most industries today but there are still countless other applicational possible. Nomad is an app that allows the user view 2D directory maps represented in 3D by scanning a directory. Also after each scan a card is saved onto the device to view at any time which includes operating hours and upcoming events.

Concepts | Design | Motion | Storyboards

Arizona Adventure

Working with the Arizona Lottery, we were tasked with creating a campaign that would increase player engagements, revenue and sign-ups for the Players Club app. The strategy was to create a unique set of scratcher tickets themed around the various national parks in Arizona. The target audience would also be lead to a microsite that would provide self-guided adventure experiences and other promotions.

Creative Director - Jessica Rahimzadeh

Copywriter - Ricky Depugh

Designer - Brandon Saldivar